Here’s some advice from Twitter 101 – A Special Guide on using Twitter to build your business:
Use Twitter as a place to build relationships, rather than just broadcasting information about your company
Include names or @usernames of people twittering, as well as additional company contact information
Scan Twitter regularly for comments about your company and [...]
Google has recently provided the following helpful updates to the Search Queries component of Webmaster Tools:
Average position column now appears on the main Search Queries page. This provides a quick view of where site is showing in search results for specific queries.
Displaying total for Impressions and Clicks also appears on the main page. This provides [...]
Earlier this month, the Google Local Business Center became Google Places. This change is designed to connect Place Pages with the tool Google provides for business owners managing their Google presence.
New features include:
Service areas: show geographic areas served by your business if you travel to serve customers
Business photo shoots: in certain cities, businesses can [...]
Large sections of content within a domain that are a close or exact match are considered duplicate content by Google. Although the occurrence is usually unintentional, this could have a negative impact on SEO.
A few examples of non-malicious duplicate content identified by Google are:
Discussion forums that generate stripped-down pages targeted at mobile devices in [...]
Google Webmaster Tools provides an extremely useful set of information under Top search queries (find it under “Your site on the web”). It provides a sanity check to ensure site content matches the searches that visitors are using to get to the site.
This tool has two statistical tables: Impressions and Clickthrough. Impressions lists [...]
Google Webmaster Tools is currently providing a Site Performance feature in Webmaster Tools. This feature delivers two pieces of information:
Performance overview: how long it takes your site to load (measured in seconds), how this compares to other sites, and an assessment of this measurement’s accuracy based on the number of data points.
Page Speed suggestions: suggestions [...]
Here’s a few points to note as a follow up to the Need More Power? post.
Word Exceptions
Commonly used words like ‘a’ and ‘the’ are usually ignored, but there are exceptions [the hobbit]
To avoid synonym replacement of words in a query, insert a ‘+’ before the word to disable this feature
Google may omit a word from [...]
Basic searching usually does the trick, but sometimes a little more power is helpful. Google offers several helpful examples highlighting the advanced features of Google Web Search:
Phrase search: put double quotes around the search phrase. This tells Google to search for those words in that order, no changes.
Search within a specific website: [ diamondbacks site:mlb.com [...]
Think about planning a trip. Take a map and mark out a path to a destination. A map will provide useful information about routes and connecting points. A map should also be accurate and provide a realistic expectation for the actual travel. After planning a trip and departing, what happens when a [...]
What happens when potential customers call a business and ends up confused by what they hear on the other end? If they’re expecting a certain familiar greeting and end up hearing something different, customer’s experience and impression starts out on the wrong foot. Some may persist, others may call someone else. Consistency in a company’s [...]