Earlier this month, the Google Local Business Center became Google Places. This change is designed to connect Place Pages with the tool Google provides for business owners managing their Google presence. New features include: Service areas: show geographic areas served by your business if you travel to serve customers Business photo shoots: in certain cities, [...]
What happens when potential customers call a business and ends up confused by what they hear on the other end? If they’re expecting a certain familiar greeting and end up hearing something different, customer’s experience and impression starts out on the wrong foot. Some may persist, others may call someone else. Consistency in a company’s [...]
Consider the rotary phone. It had a familiar, sturdy design. It entered service in 1919, with a demise beginning in the 1970s. Its nemesis was touch tone dialing provided by a keypad instead of a dial. Its primary legacy is that phone numbers are still “dialed”. Now consider the phone book. Official versions date back [...]