SEO clients may start to see results quickly, but improvement is usually gradual.  Ethical optimization is obtained by using techniques that can take time to build and to respond.  Proper setup and initial service is vital, but ongoing monitoring, measuring, and adjusting are also important.  Quality SEO companies agree that the process takes time before results appear, at least two or three months, and is generally not an “overnight success”.

Similar to advertising and public relations, SEO is an ongoing marketing process.  It should be an integral component of a long-term marketing strategy rather than just a quick fix.