As much as we’d like to always have the promise of a top ranking fulfilled, the truth is that there is no way to guarantee top rankings. Watch the top SEO providers, and a common theme is the absence of top ranking guarantees. Here are a few points to note:
- Rankings fluctuate by nature. This is not only due to the site and search engines, but the parameters related to the individual performing the search.
- Rankings don’t always mean success. SEO should contribute to increased site traffic; if rankings are high but traffic doesn’t improve, the efforts are in vain.
- Quoting Google, “No one can guarantee a #1 ranking on Google.” Google says to beware of the “special relationship” and “priority submit” claims by some SEO firms. There is no priority submit for Google. [Google Webmasters/Site owners Help]
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
- Read the fine print and make sure the SEO firm provides a clear plan for how the site will be optimized. Anything that sounds shady, non-traditional, or even unethical should be avoided.
The best strategy for effective SEO is a long-term perspective, making necessary adjustments as the competitive landscape and search engines change. The old adage is certainly true when applied to SEO and top rankings: “If it sounds too good to be true, it probably is”. Guaranteed.
As much as we’d like to always have the promise of a top ranking fulfilled, the truth is that there is no way to guarantee top rankings. Watch the top search engine optimization providers, and a common theme is the absence of top ranking guarantees. Here are a few points to note:
- Rankings fluctuate by nature. This is not only due to the site and search engines, but the parameters related to the individual performing the search.
- Rankings don’t always mean success. SEO should contribute to increased site traffic; if rankings are high but traffic doesn’t improve, the efforts are in vain.
- Quoting Google, “No one can guarantee a #1 ranking on Google.” Google says to beware of the “special relationship” and “priority submit” claims by some SEO firms. There is no priority submit for Google. [Google Webmasters/Site owners Help]
- Read the fine print and make sure the SEO firm provides a clear plan for how the site will be optimized. Anything that sounds shady, non-traditional, or even unethical should be avoided.
The best strategy for effective SEO is a long-term perspective, making necessary adjustments as the competitive landscape and search engines change. The old adage is certainly true when applied to SEO and top rankings: “If it sounds too good to be true, it probably is”. Guaranteed.