SEO stands for Search Engine Optimization. The primary purpose of SEO is to improve your presence, popularity, and ranking on the major, most popular search engines. It’s important to note that SEO is part of a larger pursuit: web marketing.

Do I Need SEO?

Because so many potential customers search for information and companies online before they contact you, SEO is important for all businesses. Optimization can even be essential for small or local businesses in highly competitive markets. Substituting web searches for phone books is becoming more and more popular, and people need to be able to find your website!